Distribution strategy – From producer to consumer.
An enterprise cannot produce and deliver products in the hands of consumers, so a distribution strategy was born to assist businesses in optimizing the product supply process with available resources.
Whether directly or indirectly, manufacturers and business owners must have appropriate distribution strategies. It is difficult for older customers to adapt to technology-dependent distribution channels such as e-commerce platforms, apps, or websites.
We cannot expect younger customers to find traditional distribution channels such as markets, grocery stores, or showrooms.
Of course, age is just one of many factors that help shape channel strategy, and each factor brings different advantages and disadvantages when applying each strategy.
Your brand prioritizes forming a loyal community of users, building a positive brand image, or simply accomplishing set sales goals.
No single distribution strategy brings the full effect of both revenue and brand image. Only the most effective distribution strategy for each specific business model.
Before building a distribution strategy, every brand or business must start with understanding.
That is also the reason and motivation behind Vu’s team, building a 5T (T in Vietnamese) distribution strategy including five fundamental elements:
Understanding
Goal Setting
Model Design
Policy making
Transmission
