06 design standards at Vu Digital
These are 6 factors that ensure the effectiveness of logo design and 6 design standards that Vu’s team is constantly researching, consolidating, and applying.
- 1. Design logo according to the international standard process
- 2. Research and evaluate the market to both learn and avoid mistakes from competitors.
- 3. Consider logo design techniques suitable to the industry, culture, identity, and sustainable development orientation.
- 4. Create an emotional circuit that comes from the designer’s soul, not abusing the trend.
- 5. Applying principles, visual arts, and behavioral psychology to create attraction and impression.
- 6. Simple but meaningful results.
|
Starting |
Develop |
Strategy |
Concepts |
02 |
03 |
03 |
Numbers of edits/responses |
01 |
02 |
05 |
The number of days [1] |
09 |
14 |
21 |
Payment terms (%) [2] |
100 |
50-50 |
30-40-30 |
Explaining the meanings of the logo design |
v |
v |
v |
Logo structure |
v |
v |
v |
Logo color palette |
v |
v |
v |
Logo color versions |
v |
v |
v |
Logo sheet |
v |
v |
v |
Mistakes to avoid |
|
v |
v |
Online survey |
|
v |
v |
Interview |
|
v |
v |
Working directly with Mr.Quyen – Vu Digital’s Founder |
|
v |
v |
Online presentation |
|
v |
v |
Logo guidelines PDF |
|
v |
v |
Logo guidelines on website |
|
v |
v |
Offline presentation (only in Vietnam) |
|
|
v |
Font used |
|
|
v |
Director’s interview |
|
|
v |
Leader’s interviews |
|
|
v |
Employee’s interview |
|
|
v |
Internal survey |
|
|
v |
Brand DNA |
|
|
v |
Showcase |
|
|
v |
01 PR Article (write&public post). |
|
|
v |
[1] Excluding weekends and Holidays.
[2]Budget allocation:
• Starting: Full payment (100%) after signing the contract.
• Develop: 50% payment after signing, 50% payment after acceptance.
• Strategy: 30% payment after signing, 40% after concept chosen , 30% after acceptance.
[3] Public by Vu Digital's account on Brandsvietnam.com, Advertisingvietnam.com, Forum.uan.vn, Blog and Vu Digital Fanpage.