A marketing team’s job is to convert potential customers into customers, then maintain positive buying habits to turn them into loyal customers. Therefore, building a marketing strategy involves many relatively complex processes, from understanding demographic data, researching consumption habits, spreading messages, and proposing brand value chains.

The two most popular platform models that help build a marketing strategy are 4ps and 7ps. In which the 4ps model is also known as the mixed marketing model, with four main criteria including:
Product – product
Price – product price
Place – market or point of sale
Promotion – methods of marketing and communicating content

Whereas the 7ps model is an upgraded version of the 4ps model, it can also be said that 4ps is inherently a shortened version. The 7ps model has its roots in the book Basic Marketing – A Managerial Approach written by author Jerome McCarthy, first published in 1960. It includes seven criteria. The main ones are as follows:
Product – product
Price – product price
Place – market or point of sale
Promotion – methods of marketing and communicating content
People – people
Processes – processes
Physical Environment – experience in reality
Depending on the business model, business orientation, and brand vision and mission, there will be different approaches and choices of development models. The team’s task at Vu is to advise, support, and build a marketing strategy aligned with your own development orientation.