Personal brand – whom do you want to be in people’s eyes?
In certain times and circumstances, the name Steve Jobs is more popular than the Apple brand, or Elon Musk is more attractive than the Tesla brand itself.
Why are there such paradoxical stories? That’s because people like Steve Jobs, Elon Musk, or millions of other names that have become globally famous all have a good enough personal branding strategy and bring positive effects.
Personal branding is created and reinforced to ensure that the person who builds a personal brand receives people’s opinions the way they want to, instead of letting them fall in love with subjective, somewhat extreme assessments that lead to negative, misleading conclusions about human values.
In essence, the most significant difference between a business and a personal brand is that people’s imagination creates a business brand. It’s not real, whereas personal branding is authentic to a human being, a complete physical body.
Building a personal brand, remember that you are the leading performer. No one can help you much. Individual branding consultants will work for you in the analysis and strategy stages of personal branding in the early stages. Still, the essential thing is implementing and maintaining the strategy. Whether it is continuous or not.