Brand Naming

Brand naming and countless difficulties businesses are facing

Vu always encourages many of his corporate clients that if you want to build a good brand, first create a good product. Many of them have asked this question, is your product of such high quality but not a good product?

Vu would like to reaffirm that what you said is accurate, but unfortunately, it is not enough. Because a good product is like a good person. We humans can’t just look at each other’s family background, position, or income level and choose how to behave. A reasonable person is to be completely good or always ready to admit mistakes and improve outstanding shortcomings.

A good product or a good brand, too, depends on many other factors besides the sheer quality of the product. One of those critical factors we cannot forget to mention is the brand name. Why?

• Brand name is something that lies deep in the customer’s perception
• When having a positive conversation about any brand, customers always mention the name of the brand regularly
• Beside the slogan or tagline, the brand name is the most concise representation of the brand image and reputation expressed in words.

So why is it that among so many other options on the market, which are more optimal in terms of both process and service fees, but corporate customers still trust Vu? Is it because Vu’s team is not aiming for a beautiful name or too flowery?

Instead, our priority is towards creating an effective brand name. Too, in many different ways, contribute directly to the ability to build a reputation and develop brand awareness, bringing lasting value based on brand loyalty instead of abusing emotional factors

06 brand naming standards in Vu: