SCC Holdings

Growing by sharing – Sẻ chia cùng phát triển

SCC is a leading supplier of copyrighted software in Vietnam and SEA markets. With a precise opinion of ​​the importance of branding, SCC approached Vu with the purpose to design a creative and effective brand identity.

Problem

Vu Digital Team discusses the project.

SCC has a vision of transparency in providing products and services to customers. To show clarity and transparency in their brand values, Vu used the idea of ​​”transparency” as the main concept in this project. We show it through graphic elements listed as logo, color, and other visual identity signals.

Visual Identity Signal

Logo

Vu decided to combine abstract and wordmark methods when designing the logo for SCC. The goal of this combination is to ensure flexibility & consistency and convey the brand values. New logo was developed from the graphic system and inspired by Venus Star – to represent the position and leading role of SCC.

Color Palette

SCC did not have any specific color palette initially. They used colors based on their preferences or media campaigns, which decrease the consistency and identity of the brand. Vu decided to use Puerto Rican as the main color, combined with two sub-colors: Elephant and Black Pearl. This color system ensures the distinctiveness and credibility of the brand. They are also well-displayed on different platforms.

Sincerely,

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