SCC Holdings

Finding the ego of a brand on copyrighted software

Client SCC Holdings
Industry Technology Software Consultancy
Location Holland & Vietnam
Year 2021
Scope of Works Brand identity, brand strategy, logo design, brand design, tagline creation, website design, company profile design

Growing by sharing – Sẻ chia cùng phát triển

vudigital SCC project 2021 22

SCC is a leading supplier of copyrighted software in Vietnam and SEA markets. With a precise opinion of ​​the importance of branding, SCC approached Vu with the purpose to design a creative and effective brand identity.

Problem

SCC aimed to increase brand awareness through communication channels to maintain competitiveness, which would help position the brand and serve future expansion. However, the main problem was that SCC’s image and content system was outdated, compared to other competitors. After identifying that core problem, Vu came up with plans to develop a comprehensive brand identity for SCC.

vudigital SCC project 2021 meet

Vu Digital Team discusses the project.

Concept

SCC has a vision of transparency in providing products and services to customers. To show clarity and transparency in their brand values, Vu used the idea of ​​”transparency” as the main concept in this project. We show it through graphic elements listed as logo, color, and other visual identity signals.

Visual Identity Signal

To build an identity system for SCC, Vu decided to get ideas from factors related to mechanical engineering fields. The factors include the outside of the metal screws & the cross-section of the aluminum profiles used in construction. These details not only express the brand spirit but also describe the brand value when bringing a new perspective towards the future.

Logo

Vu decided to combine abstract and wordmark methods when designing the logo for SCC. The goal of this combination is to ensure flexibility & consistency and convey the brand values. New logo was developed from the graphic system and inspired by Venus Star – to represent the position and leading role of SCC.

Color Palette

SCC did not have any specific color palette initially. They used colors based on their preferences or media campaigns, which decrease the consistency and identity of the brand. Vu decided to use Puerto Rican as the main color, combined with two sub-colors: Elephant and Black Pearl. This color system ensures the distinctiveness and credibility of the brand. They are also well-displayed on different platforms.

Sincerely,

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Let’s build something together

Client: SCC Holdings
Timeline: 2021

 

Creative Director: Quyền Vũ
Brand Strategy Consulting: Quyền Vũ
Project Manager: Tracy Nguyễn
Content Writer: Đoàn Phát, Vũ Huy
Brand Designer: PH Siêu, Nguyễn Vinh Quang
3D Designer: Tiến Đạt
Motion Designer: Tiến Đạt, Vũ Tâm
Graphic Designer: Vũ Tâm, Wilson Huy
Portfolio Photography: Vũ Studio

 

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