Discover how we use the Fire Phoenix as the brand's mascot
Tram Anh Antique
Interior Design & Decoration
Ho Chi Minh City, Vietnam
Scope of Works
Brand Consultant & Brand Identity System Design
Symbol of Phoenix – Tram Anh Antique.
Tram Anh is a brand that provides European-style Classic Decorations.
Vu Digital has completed the logo and identification system with the Phoenix concept.
According to myths, the Phoenix is an immortal bird because every time it dies, it is reborn from the ashes. This mythical creature is said to have originated from Greek mythology. Immortality symbolizes eternity, closely related to Tram Anh, as the brand’s business products will be eternal with time.
The Phoenix also appeared on the flags of Alexander Ypsilantis and many other officers during the Hellenistic Revolution (1821-1831). It symbolized the revival of Greece and was chosen as the first Greek coat of arms by John Capodistria (1828-1832). The architecture of ancient Greece is also part of European architecture.