Business strategy – from idea to ideal.
Every business strategy starts with an idea. The founder of Coca-Cola turned a medicinal recipe into a popular drink around the world. Or Apple when they are ambitious to create personal computers that change the way people see Microsoft or IBM.
Ideas lying on a blueprint or in the most mythical minds can hardly become a successful business strategy without the emergence of an ideal. If the idea is the starting point, the ideal is the journey, witnessing the brand stay true to its vision and mission to create products that reinforce beautiful community values.
One thing to note is that business strategy is secret, even top-secret if the business wants to create a legacy brand. Together with the branding team, business leaders themselves must participate directly in developing business strategies because more than anyone, businesses and human resources are the people who “live together” with the strategy and brand orientation.