Design thinking – thinking to solve problems with solutions to optimize goals.

Soon to be applied in many leading working and learning environments in the US, such as Apple, Google, Harvard, MIT, or Stanford. Design thinking is defined as a methodology that helps understand and identify the problem the target audience is facing. From there, find the best solution to fix the problem.

The process of forming design thinking goes through 5 steps:

  • Understanding: the design team understands its customers.
  • Identify: jointly find out the customer need or problem.
  • Creativity: overcome many challenges to propose bold ideas.
  • Implementation: start implementing ideas.
  • Check: reassess effectiveness against goals and performance.

The origin of design thinking is said to come from the psychological studies of Max Wertheimer – in the book Productive Thinking, first published in 1940. John E.Arnold later reinforced this concept (in Creative Engineering – 1959) and Bruce Archer (in Systematic Method for Designers – 1965).

Design thinking is a cyclical process that can be done iteratively to continuously find the following solution that is more optimal than the previous one.