Tag: brand

Brand strategy is a group of solutions, guidelines, and plans to affirm the brand’s unique position in customers’ minds. However, it does not exceed the available resources of the business. Jessica Walsh – the co-founder of Sagmeister & Walsh, a famous design agency that has worked with Levi’s and Adobe – once said: If no […]

Brand positioning is an individual or organization’s position in the customer’s perception. It helps the brand to distinguish itself from competitors easily. Brand positioning is implemented by marketing strategy, allowing the brand to make a difference. When building a brand, we often hear the phrase brand positioning. But what is it, and how it creates […]

What is a brand? Brands are customers’ perceptions formed when they use, experience, and interact with the product or services. The stage of digital marketers and digital marketing pursuers is gone. We now live in a time when the comparison between Branding and Marketing has become more balanced than ever. The days when the phrase […]